Here is An Eye Opening 21 Minute Video with Jimmy Iovine, Chairman of Interscope/Geffen/A&M Records,
Sharing An Insider's Perspective On The Music Industry Today.

Another Video With Jimmy Iovine offering advice to aspiring artists on how to lay the groundwork for a long and successful career in the music industry of tomorrow.

NARAS 2007 Panel–Monetizing Music in the Digital Age

In November 2007, Loyola University in New Orleans hosted NARAS (the National Academy of Recording Arts and Sciences) for a series of workshops and discussions about music in the modern age. In this session, Michael Allenby from Red Light Management (Dave Matthews Band, Alanis Morissette) talks with several industry experts on the new ways that music can be used to make money in the digital age. Included in the discussion panel are Nina Ragoowansi (Sound Exchange), Peter Stacy (IOTA), Mark Mason (BMI), and Jonathan Alexander (Tapit). (video length: 55 mins)

LA's legendary Record Plant Studio Chris Stone discussing music business entrepreneurship and how quickly the industry is changing today.

Find out more about Berkelee School Of Music's Music Industry Entrepreneurship 12 week Online Courses

The course is perfect for:

• Performers wishing to treat their musical ventures in a professional business manner
• Songwriters who wish to act as their own publishers
• Those interested in creating production companies
• Aspiring artist managers, booking agents, publicists, radio promoters, internet marketers.
• Those interested in music merchandising
• Those wishing to start their own record label or publishing company
• Those wishing to become more effective marketers
• Anyone currently working at a company who feels underutilized

Pro Advice and Recommended Reading for Independent Artists from Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group.

Jon gives advice to those wishing to enter the music business or marketing field. He recommends several books that people can read that give a good overview of marketing in the music industry. Jon makes the point that the web is the best tool to use in terms of marketing an artist and getting more exposure. He believes a good work ethic and a passion for getting experience and learning as much as possible about the industry will make any individual successful. (video length: 3 mins)

How to Promote Your Career as an Independent Artist

Pay VERY CLOSE ATTENTION TO THIS VIDEO!! Jon Vanhala discusses promotion techniques for reaching a wider audience as an independant artist. Jon talks about the various ways of using sites online to promote an artist's music and gain exposure. Jon explains the importance of developing a fanbase outside of the digital realm and creating a demand for your music. He discusses the importance of using CD Baby, MySpace, blogs, podcasting, and video podcasting to promote your music. (video length: 6 mins)

Former RCA CEO Bob Jamieson on How to Succeed as a Career Musician

In this Video, Former RCA and BMG North America CEO Bob Jamieson explains the recipe for success and how every ingredient must be just right. He also discusses what qualities and skills he believes give an artist the best chance of achieving enduring success in the recording industry. (video length: 4.5 mins)

Can Musicians Allow Their Music to be Used to Sell Stuff, Without Selling Out?

Producer, musician and label owner George Howard discusses the debate over branding (licensing music for use in advertisements and media), and the effect that branding can have on a career. Can branding be a good thing? Can an artist really ever sell out? Analyzing several cases (such as Nick Drake, Led Zeppelin and U2), Howard offers concrete advice to musicians who will need to confront whether to license, and to whom to license, their own creations. (video length: 8.5 mins)